HiTech – The Tools Empowering Our Future

STORY & TECHNOLOGY. These are two tools for the future, which every girl & boy needs to have in their arsenal to succeed. No one would deny this! Technology is the innovator of change in society. While Story, is the method we get the masses to follow it, engage with it, and ultimately accept it. Both are necessary to create a movement, or produce any sort of lasting effect in the world.

So it was our pleasure, to tell the story of how one organization (who focuses on empowering young girls) is doing just that. Teaching young girls the tools of Technology & Story, and showing them how important they’ll be for their success in the future.

This short film focuses on the teachings of Amy Brooks (Executive Vice President of the NBA’s Team Marketing & Business Operations), while Rose M Littlejohn (GSGNY Board President) gives some background on GSGNY’s initiatives toward helping girls empower their future.
Enjoy!

– mark

Credits:
Director – Mark Westcott
Production House – AK Collective Inc
Executive Producer – Mark Westcott / Amanda Westcott
DOP – Mark Westcott / Paul Los
Client – Girl Scouts of Greater New York
Client Producer – Dina Carelli
Agency – Anat Gerstein Inc
Agency Producer – Katrin Maier